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Sunday, 21 January 2018
You Will Stay Relevant If You Understand The Business Of Music – Abeiku Santana Tells Ghanaian Musicians
Ghanaian broadcaster, Abeiku Santana has schooled Ghanaian musicians on how they can stay relevant in the music industry.
Speaking in an exclusive interview with Melvina Frimpong Manso on Suncity 97.1 FM’s Showbiz 971 in Sunyani, the multiple award-winning broadcaster stated that there are some fundamental principles which musicians have to learn in order to stay relevant in the music scene.
“Music is a gift and others do learn. You will stay relevant if you understand the business of music. Anybody who wants to stay relevant should learn from those who have experience in it. You have to know the technicalities. Music must be something that you have passion for,” he said.
“Up and coming musicians should learn how to stay relevant in the industry. There are some fundamental principles which will make things difficult for you if you do not follow. Whom are you doing the song for? The message it carries and the rhythm of the song. You have to know all these before you come out with a song. Make sure it will be a taste for DJs,” Abeiku Santana advised.
“Music is a trend. It keeps on changing so you have to know the trend…and be unique because there are so many people in this field,” he added.
According to him, the availability of internet—and more media outlets have change how things are done in the industry.
“The Ghana music industry has developed. At first when it was only GBC, songs submitted by musicians had to on queue before it is aired. It took time for people to hit because there weren’t so much radio and television stations. The variety of genres is also something we can use to measure the development of the music industry in Ghana,” he emphasized.
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